It’s that time of the year when the people fast and feast, give and take, spend and splurge. Navratris or nine nights have begun and in the run up to Diwali, the biggest festival for the Indian retail industry too. Shopping and gifting form an essential part of the celebrations.
However, Covid-19 pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. Are they buying local, will it be an e-commerce led Diwali? Will there be new product categories owing to changing needs and aspirations? What will be the key trends in festive gifting?
To answer this and more, we have with us one of the most credible voices in Indian retail industry, Mr Arvind Singhal – Chairman & Managing Director – Technopak Advisors